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Floe vs.
Storylane.

Storylane builds recorded, click-through product tours. Floe is an AI demo agent that runs a live, voice-led demo on your real product, answers questions in real time, and qualifies the account against your ICP. One is a video that auto-plays. The other is a sales engineer that scales.

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What Storylane Is

A quick definition.

Storylane is an interactive demo platform. It captures a product UI and lets a designer annotate a click-through tour that prospects can scrub on a landing page. Storylane tours are recorded and built once, then reused — the prospect drives the timeline but the tour itself does not adapt to what they ask.

The Difference

Side by side.

DimensionStorylaneFloe
FormatRecorded HTML capture with annotationsLive agent on your real product
ConversationAnnotations and optional chat widgetVoice-led, real-time Q&A
DiscoveryURL params, branching toursLive discovery on role, goal, problem
PersonalizationBranching by segmentBuilt on the prospect's answers
Answers a live questionCannot, in real timeGrounded in docs and product UI
Qualifies the accountForm fill after the tourICP scoring during the demo
Handoff to AEForm submissionStructured brief, then calendar
Goes live inDays of tour-building per flow24 hours, no engineering

When to Use Each

When does Storylane
beat an AI demo agent?

Storylane wins when

  • You need a recorded preview prospects can scrub on the page.
  • Your top-of-funnel buyer wants a feature tour, not a conversation.
  • You already have Storylane tours and want to keep them as previews.

Floe wins when

  • Prospects have questions and a recording cannot answer them.
  • You want every visitor qualified before the AE sees them.
  • Your AE team is the bottleneck and you cannot hire faster.
  • International or after-hours traffic stalls at scheduling.

FAQ

Questions.

Does Floe replace Storylane?+

It can. Most teams using Storylane for the demo gate replace the form with Floe and keep the Storylane tour as a top-of-page preview. The live demo handles the conversion; the tour handles the scan.

Can we keep using Storylane and add Floe?+

Yes. Use Storylane for self-serve previews on landing pages and use Floe as the live demo when a prospect clicks the call-to-action. The two are complements.

Storylane has branching. Why is Floe more personalized?+

Branching picks from a tree the demo designer built. Floe runs live discovery and adapts the walkthrough to whatever the prospect actually asks. There is no pre-built tree.

What about hallucination?+

Floe answers from your documentation and your live product UI, not from a guess. When it does not know, it says so and routes the question to a human with full context attached.

How fast can Floe go live?+

Under 24 hours. Floe reads your docs and explores your product on its own. No manual tour-building, no engineering project.

See what a live demo
does differently.

100 live demos for $649, live on your product in 24 hours.

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